Tuesday 4 August 2015

President hires SMS company for Campaigns

By Estella Jones

Kampala. After picking nomination forms to run for NRM party chairman and presidential flag bearer in the 2016 election, President Museveni has hired a bulk-sms company to push his campaign messages to Ugandans explaining his candidature.

According to a statement addressed to Uganda Communications Commission (UCC), the messages will be in both audio and text.
Mr Silva Musubika, the executive director SMS Empire, the company that has been hired, confirmed the deal and said his team had started the job.

We started work on Sunday and we hope to complete by Friday (August 7),” Mr Musubika said.

The UCC spokesperson, Mr Fred Otunnu, said the commission had received the letter and noted that the company (SMS Empire) is aware of terms under which certain messages are disseminated.

The messages should be at no cost to the receiver and should have opt out options to those who don’t want them, if that is breached, of course, we will take action” Mr Otunu said.
Mr Don Wanyama, the special media assistant in the office of the NRM national chairman, confirmed the development and said the messages would be sent to all Ugandans.

It is true the message is from the chairman (President Museveni). It is a summarised message from the statement he made after picking his nomination forms last Friday,” Mr Wanyama said.

The message

The message which Daily Monitor has seen reads: “Owing to NRM achievements especially bringing peace, the historical league and party structures seconded me to pick nomination forms for NRM chairman and presidential flag bearer 2016 with a mission of leading Uganda to a middle income country by 2019. My fellow Ugandans, join me on this great and rewarding journey. Thank you for the support and trust. Yoweri K Museveni”

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